THE BRIEF
As cities start to open up, and as we switch our media back on, we want to take the time to restart the conversation with our consumers.
Back to school is the next big event on the calendar, this year even more so because, in some countries, it also marks the return to normality, or rather “new normal”.
THE IDEA
When they grow up, adults become the bearers of many responsibilities, and tend to look at things too seriously. Kids, on the other hand, are worry-free. Their imagination has no limit and it gives them a unique, candid point of view. Given what they’ve been through this year, we understand why parents aren’t sure about sending their kids back to school yet. We want to give them a pep talk, a fresh breeze of motivation that will bring smiles back and spread positivity.
And who’s better for that than their own kids?
Client: Ford
Agency: GTB
Production House: Makerhouse
